Marketing, Advertising and Public Relations in the Digital Age: Festschrift in Honor of Professor Idorenyin Udoesen Akpan

Authors

Joseph S. Rishante
Multimedia and Visual Communication, American University of Nigeria, Nigeria
Peter Esuh
Corporate & Marketing Communications and Applied Rhetoric, University of Uyo, Nigeria
Ritchard T. M’Bayo
Communications & Multimedia Studies, American University of Nigeria, Nigeria

Synopsis

This book presents carefully selected chapters that provide both theoretical and empirical evidence to the principles and practices of digital marketing, advertising and public relations. The various chapters contain deeper perspectives that will shape understanding and discussions of the trends, opportunities and threats that abound in the practice of digital marketing, advertising and public relations. Authors in the book draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast evolving trend of the digital revolution. Composed of thirteen chapters, the book approaches discussion of trends and practices within this domain from a truly pragmatic point of view. It provides exciting perspectives that would hopefully ignite further debates and discussions towards advancing research and documentation within the fields of digital marketing, advertising and public relations which constitute the thematic focus of the book.

Downloads

Download data is not yet available.

Author Biographies

Joseph S. Rishante, Multimedia and Visual Communication, American University of Nigeria, Nigeria

Joseph S. Rishante, Ph.D. is a Professor of Multimedia and Visual Communication, American University of Nigeria. He is a former Commissioner of Education in Taraba State, and former Deputy Vice-Chancellor (Administration),Taraba State University where he held several other administrative positions such as the Pioneer Dean, Faculty of Arts and Social Sciences.

Peter Esuh, Corporate & Marketing Communications and Applied Rhetoric, University of Uyo, Nigeria

Peter Esuh, Ph.D. is a Professor of Corporate & Marketing Communications and Applied Rhetoric, University of Uyo. He is the Pioneer Dean, Faculty of Communication and Media Studies, University of Uyo. A spirited university administrator and prolific academic, Esuh is equally productive in his community service. He is currently the Chairman, Akwaibom State Land Use and Allocation Committee.

Ritchard T. M’Bayo, Communications & Multimedia Studies, American University of Nigeria, Nigeria

Ritchard T. M’Bayo, Ph.D. (of blessed memory) was a Professor of Communications & Multimedia Studies, American University of Nigeria. He also taught at several universities in Africa and the United States such as the Fourah Bay College, University of Sierra Leone and Bowie State University among others. M’Bayo served as a United Nations consultant in Mass Communications to the government of Sierra Leone.

Published

September 9, 2022

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.