Marketing, Advertising and Public Relations in the Digital Age: Festschrift in Honor of Professor Idorenyin Udoesen Akpan
Synopsis
This book presents carefully selected chapters that provide both theoretical and empirical evidence to the principles and practices of digital marketing, advertising and public relations. The various chapters contain deeper perspectives that will shape understanding and discussions of the trends, opportunities and threats that abound in the practice of digital marketing, advertising and public relations. Authors in the book draw insights not just from theoretical and empirical evidence, but also from their personal experiences with the fast evolving trend of the digital revolution. Composed of thirteen chapters, the book approaches discussion of trends and practices within this domain from a truly pragmatic point of view. It provides exciting perspectives that would hopefully ignite further debates and discussions towards advancing research and documentation within the fields of digital marketing, advertising and public relations which constitute the thematic focus of the book.
Chapters
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Marketing, Advertising and Public Relations in the Digital Age: An Introductory Perspective
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New Media Advertising as the Future of Small Scale Businesses in Port Harcourt, Rivers State
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COVID-19 Pandemic, Advertising Revenue Shortfall and Nigeria’s Asphyxiating Media Ecosystem
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Netvertising
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Pay-on-Delivery as a Payment Option in E-Advertising: A Third World Perspective
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The Language of Scam: Analyzing Rhetorical Appeal Techniques in Fraudulent Social Media Investment Promos
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Imperatives of Research, Measurement and Evaluation in Nigeria’s Reputational Value Chain Management
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Imperatives of Image Management in Effective Public Relations Practice
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Political Public Relations in Nigeria’s Social Media Era: A Discourse from Melvin Sharpes’ Model of Public Relations
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Perspectives on Digital Media, Propaganda and Political Public Relations
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Landmines in Digital Public Relations
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Application of Public Relations Strategies by the Federal Government of Nigeria for the Containment of Corona Virus
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Utilization of ICT by Public Relations Practitioners in Jalingo Metropolis, Taraba State
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